NCAA officials on Tuesday opened the door for athlete athletes to benefit financially from any use of their name, image, and likeness. marking a major change in the rules governing university sport.
The decision, announced Tuesday by the organization’s senior board of directors. leaves room for maneuver to Division I, II and III schools to add rules to allow student-athletes to hire agents, to sign endorsements, etc. Council members asked each division to create new rules no later than January 2021.
The change in rules will allow university athletes “to benefit from their name, image. and likeness in a manner consistent with the university model.” according to the NCAA, which has 1,100 member schools covering nearly 500,000 athletes.
NCAA officials opened the door for college athletes to financially benefit from any use of their name, image and likeness, an effort that’s already underway in some of the nation’s largest states. https://t.co/6seuCbo5U9
— CBS This Morning (@CBSThisMorning) October 29, 2019
“We need to embrace change to provide best possible experience for college athletes,” Michael Drake, president of Ohio State University. who was part of the task force in a statement. “The additional flexibility in this area can and must continue to support university sport as part of higher education. This modernization for future is a natural extension of the many steps taken by NCAA members to enhance student support. Athletes, including the total cost of the aid and guaranteed scholarships. ”
NBA star LeBron James applauded the NCAA decision. “It’s a great day for all college athletes.” The star of Angles Lakers tweeted while calling it “not a victory but a beginning”.
Moreover, NCAA administrators have been formally investigating the issue of student-athlete compensation since May. with a task force led by Ohio State Athletic Director Gene Smith and Commissioner of Big East, Val Ackerman.
On the other hand, The NCAA announcement came one month after California allowed its athletes to monetize their image. The law comes into force in 2023 and allows university athletes from public and private schools to sign shoe agreements. recommendations for sports drinks and much more.
In New York, Senator Kevin Parker has a bill that reflects California. If passed, Senate Bill S6722A would require New York universities to share 15% of their annual sporting revenues with student-athletes. At the same time, Democrats in the Pennsylvania House of Representatives hope to pass the Fair Pay to Play Act.
Furthermore, NCAA officials criticized California law, arguing that states should not create individual student approval rules. but should instead allow the association to create a nationally applicable rule.
“As a national governing body, the NCAA is uniquely positioned to change its rules to ensure fair and equal conditions for student-athletes. said association president Mark Emmert. in a statement. “The steps taken today by the councils create a path to improve opportunities for student-athletes. And at the same time to ensure that they compete with students and not against professionals.”