Champions League, Liverpool FC will wear a new charity logo on their jersey tomorrow night.
Fans will note the addition of the Right To Play logo, which will be announced when current European champions face Salzburg at Anfield.
To support the CFL Foundation, the club’s official charity and its association with Right To Play, the Right To Play logo will appear on the back of the Champions League red jersey.
The multi-year partnership announced earlier this year between Right To Play and the LFC Foundation brings together two innovators and leaders in the fields of sport and gaming to share their experiences to implement high-impact programs that will benefit vulnerable children. The joint programs will initially be launched in Anfield and Thailand, and will then be extended to other countries.
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Matt Parish, CFL Foundation Director, said, “We are pleased to present the Right To Play logo on the Champions League jersey. This will provide a fantastic platform for showcasing our partnership and working with Right To Play to millions of fans around the world. ”
“We are committed to improving the lives of children and youth throughout the Liverpool region and beyond. Our partnership with Right To Play will allow us to expand our reach and help transform more lives through the power of the game. ”
Kevin Frey, CEO of Right To Play, added, “We are proud to have the Right To Play logo on the Champions League Liverpool jersey to celebrate our exciting new partnership with the CFL Foundation. Our collaboration is based on the common belief that every child deserves to be safe, healthy and independent. Together, we will transform the lives of vulnerable children and youth in Anfield and around the world. ”
The Right To Play logo includes a graphic representation of a handmade ball. Remember the founding story of Right To Play when former Olympic champion Johann Koss met a young Eritrean in a refugee camp. The boy was playing football with his friends using an improvised balloon he had made with a long-sleeved shirt. Even amidst many challenges, the child’s desire to play had unlocked his creativity and ingenuity. The ballroom pays tribute to the resistance and determination of children to create opportunities when they have the knowledge and tools to do so.
The LFC Foundation and Right To Play joint programs will focus on a number of areas, including improving the critical skills of disadvantaged children around the world to help them stay in school and live healthy and safe lives.
Fans who have already purchased a European jersey can add the Right To Play logo to their shirts at LFC stores for £ 5 as of November. It can also be added to newly purchased European shirts, which will be available again in November. All proceeds from the sale of the logo will be donated to Right To Play. For shirts already purchased, proof of purchase from an Official Retailer must be provided to allow the purchase and transfer of the Right To Play logo.